Ipsita Srivastava
Game Designer
Phone:
+31-616560740
Email:
Current Address:
Utrecht, Netherlands
Hobbies:
Muay Thai, Running and Playing video games
A Bit About Me
Hi! I’m Ipsita, a game designer, UX explorer, and professional world-builder of joyful little experiences. I’ve worked at places like EA and Gameloft, turning playful ideas into polished games, from the first spark of a pitch to the final launch day confetti 🎉
I love blending creativity with systems thinking and teaming up with devs and artists to craft interactive adventures that feel good to play.
Currently, I’m leveling up in AR and UX design, working on projects that live at the intersection of games, tech, and cozy vibes.
Outside work? You’ll probably find me sipping tea, running, or plotting my next idea. 🎮🌿✨
My Journey
Work Experience
September 2024 to February 2025
August 2019 to August 2024
May 2018 to February 2019
Design Consultant, Amsterdam University of Applied Sciences
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Designed a modular design lab focused on usability and inclusion.
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Created storyboards and Figma prototypes to support client decision-making.
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Applied project management techniques to meet deadlines and deliver high-quality outcomes.
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Oversaw solution design and ensured alignment with client goals.
Game Designer, Gameloft
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Designed mechanics across various mobile genres, boosting retention and engagement.
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Created AR visual features for the Applaydu App, helping reach 1M+ downloads and a 4.1-star rating.
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Conducted usability/playtesting, improving feature drop rate by 70%.
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Implemented live event content (e.g. Easter minigames), leading to 1.4M downloads in under a week.
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Balanced in-game economy and monetization features using player data and KPIs.
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Produced clear feature documentation and flowcharts and helped with UI layouts.
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Applied instructional design principles to create seamless tutorials.
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Collaborated with developers, parents, and artists to create inclusive educational games.
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Researched merge games to deconstruct and understand their economy.
Game Designer, Electronic Arts
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Designed match-3 puzzle levels emphasising clarity, progression pacing, and cascading mechanics.
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Conducted playtesting, increasing level adoption rate by 40%.
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Researched mobile game trends to guide level and system design.
Achievements Unlocked
Joust Them All – Game Designer
Global Gameloft Game Jam – Best in Market Potential & Runner-up Overall
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Collaborated in a cross-functional team of four (1 developer, 2 artists, 1 designer) to create Joust Them All, a fast-paced, competitive typing game developed in just one week.
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Players engage in quirky keyboard duels by typing randomized sequences, with tiebreakers resolved through frantic button tapping.
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Recognized for Best in Market Potential and awarded Runner-up Overall for its originality, replayability, and commercial promise.
Gameloft for Brands – The Sandbox Land Acquisition Test
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Designed and developed a quest-based level to support Gameloft for Brands’ potential entry into the Sandbox metaverse.
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Built immersive environments, puzzles, and interactive quests using The Sandbox Game Maker, showcasing the brand’s creative and technical capability as a future landowner.
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Collaborated with a voxel artist to develop custom assets, crafted engaging NPC dialogues, and structured player instructions to support a smooth and playful experience.
Most Valuable Team Award – Easter App (Applaydu Event)
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Received the Most Valuable Team Award for the successful development and launch of the Easter App, a standalone seasonal experience designed to boost engagement for Applaydu users.
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The app featured a collection of minigames connected by a soft currency system—Carrots—which players could earn and spend to unlock limited-edition Easter toys from Kinder Joy.
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By integrating QR code scanning from physical eggs, users accessed personalized in-app experiences tied to popular licenses like Miraculous, Minions, and WWF.
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The campaign not only delivered a fun, collectible-driven experience but also contributed to a measurable increase in user acquisition for the main Applaydu app.
Most Valuable Player Award – Game Designer (Applaydu Team)
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Recognized as Most Valuable Player for leading the design of Natoons and Augmented Reality features within the Applaydu app. Contributed to creating engaging, educational experiences that brought physical toys to life through interactive AR, enhancing both user retention and brand engagement.